‘AD’, the contemporary ready-to-wear brand from the house of Arvind, has announced the appointment of actor and youth icon Raghav Juyal as its new brand ambassador. Known for his authenticity, effortless charm, and distinct sense of style, Juyal is set to represent the brand’s ethos of comfortable, breathable, and fashionable everyday wear tailored for today’s generation.

Pranav Dave, Chief Business Officer – Retail & Knits, Arvind Limited said, “Raghav Juyal’s individuality and effortless style align seamlessly with our brand ethos. ‘AD’ from the house of Arvind is about creating versatile, easy-to-wear fashion that fits into the everyday lives of our consumers, while making them look and feel confident. Raghav brings that spirit alive with his relatable and charismatic personality.”

Raghav Juyal, known for his individuality and creative energy, shared, “I am excited to associate with ‘AD’ from the House of Arvind. The brand represents fashion that is relaxed yet stylish – something I personally relate to. For me, comfort is non-negotiable, and the brand delivers exactly that while still keeping it trendy. I look forward to this partnership and connecting with people who enjoy fashion that feels as good as it looks.” 

‘AD’ has quickly established itself as a label redefining everyday fashion, offering stylish, breathable, and versatile apparel designed to suit modern lifestyles. With its focus on balancing comfort and style, the brand appeals to consumers seeking clothing that transitions seamlessly from work to leisure.

With Juyal on board, the brand is preparing to launch a new campaign across digital platforms, retail outlets, and online marketplaces, celebrating the concept of everyday fashion that is effortless, confident, and aligned with contemporary living.

The collection is available across The Arvind Store, Myntra, and other leading e-commerce platforms, ensuring easy access for today’s fashion-conscious shoppers.